Playbook: Positioning New Products in Hyper-Competitive Markets

A complete playbook and ready-to-use template for B2B product marketers, founders, and GTM leaders who need to carve out a winning position—fast.

This kit distills the proven approach we use at Liberis Consulting to help clients stand out in crowded categories. It’s not theory—it’s the exact framework and tools we’ve used to position and launch products in markets dominated by entrenched competitors.

What’s Included:

• Google Docs Playbook – Step-by-step guidance on mapping competitors, defining your unique value, and building a positioning statement that resonates.
• Google Sheets Template – Pre-built scoring and mapping tools to identify competitive gaps, evaluate strengths, and visualize your market landscape.
• Liberis in Action Callouts – Real examples from client engagements showing how the framework works in practice.